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Uncovering the Commodification of Spirituality: Home Bargain Spirituality and MLMs

Updated: Jul 12, 2023


In recent years, spirituality has undergone a significant transformation. Once considered a deeply personal and introspective journey, it has become increasingly intertwined with consumer culture, the pursuit of material gain and wealth. This phenomenon, often referred to as the commercialisation of spirituality, has given rise to what some critics label as "Home Bargain Spirituality." In this blog, we will explore the concept of commercialised spirituality, its implications, and how it differs from the traditional pursuit of spiritual insight.


Spirituality, rooted in ancient traditions and various belief systems, has historically been associated with self-reflection, inner growth, and a connection to something greater than ourselves. However, as consumerism and materialism infiltrated our society, a new form of spirituality emerged—one that caters to mass markets and capitalises on people's yearning for meaning and fulfilment.


Home Bargain Spirituality refers to diluted ancient sacred practices, often stripped of their deeper philosophical and cultural contexts. It offers quick fixes, instant gratification, and promises of personal transformation through the purchase of products and services. From unethical crystals, spiritual money coaches, self-help books and mindfulness apps, the market for spiritual commodities has grown exponentially.


This term"home bargain spirituality" also highlights the issue of accessibility and affordability in spiritual practices. While it is tempting to judge those who choose more affordable options, it is important to acknowledge that not everyone has the means to access higher-priced alternatives, considering the pervasive commercialisation of spirituality. Instead, ”home bargain spirituality" reflects a troubling trend where sacred practices are commodified, stripped of their cultural significance, and marketed at inflated prices, preying on vulnerability and desire for spiritual connection.

This exploitation disregards authentic origins and prioritises profit over genuine well-being and spiritual growth. To counteract this, we must critically challenge these exploitative practices and advocate for an inclusive return to the authentic roots of spirituality, ensuring everyone has access to meaningful spiritual experiences honouring their cultural heritage and personal journey.


While there is nothing inherently wrong with seeking spiritual guidance or finding solace in material objects, the commodification of spirituality raises some concerns. First and foremost, it can promote a superficial understanding of spiritual practices, divorcing them from their cultural and historical significance. Additionally, the focus on material gain can foster a sense of entitlement, perpetuating the idea that growth can be bought rather than earned through introspection and self-work.


The pervasive influence of this type of commercialism extends beyond their impact on spirituality and infiltrates indigenous practices, inflicting significant harm. Indigenous traditions, deeply rooted in cultural heritage and spiritual wisdom, are often co-opted and exploited for profit in the name of commercial ventures. This cultural appropriation not only disregards the sacredness and integrity of indigenous practices but also perpetuates harmful stereotypes and misrepresentations. The commodification of indigenous spirituality erodes the authenticity of these traditions, diluting their profound teachings into marketable products and watered-down experiences. Moreover, the appropriation of indigenous knowledge for commercial gain perpetuates systems of exploitation and further marginalises already marginalised communities. It is crucial to recognise and challenge these harmful dynamics, respecting and honoring indigenous practices in their true essence while actively working to dismantle the structures that exploit them for profit. By doing so, we can foster cultural appreciation, preserve indigenous wisdom, and promote social justice and equality. learn more: https://www.mayanwisdomproject.com https://www.drrosalesmeza.com https://www.sankofamaroonvillage.com https://earthmoves.org https://www.thegatheringfields.co.uk


Authentic spiritual growth necessitates personal reflection, introspection, and a commitment to inner transformation. While spiritual products and services can complement this journey, they should not substitute it. Reclaiming the authenticity of spirituality involves reconnecting with its core principles, delving into the wisdom of ancient traditions with integrity, and engaging in practices that promote genuine self-discovery.


Turning to another guise, in recent years, there has also been a concerning trend of MLMs infiltrating the realm of spirituality, presenting themselves as paths to personal growth, enlightenment with guaranteed wealth. However, this blending of MLM and spirituality can be damaging to one's spiritual journey. True spiritual growth is rooted in authenticity, self-awareness, and genuine connection with higher consciousness. MLMs, on the other hand, often prioritise material gain, hierarchical structures, and manipulation of personal relationships. The emphasis on recruitment and constant focus on financial success can divert individuals from the deeper aspects of spiritual exploration, shifting their attention to external achievements rather than inner transformation. Additionally, the pressure to recruit others and meet sales targets can lead to strained relationships and a sense of spiritual disconnection.


furthermore MLMs blended with spirituality, a troubling dynamic often emerges where questioning the effectiveness or ethical implications of the business model is met with a dismissive response. Those who dare to challenge the system or express concerns are often labeled as having "limiting beliefs" or lacking the necessary mindset for success. This blame-shifting tactic places the responsibility solely on the individual, implying that any failure or dissatisfaction is their own fault. This approach can be damaging to spiritual growth as it discourages critical thinking and introspection. True spiritual development encourages individuals to question, explore, and develop their own unique understanding of the world. By stifling skepticism and introspection, MLMs inhibit the growth of independent thought and personal empowerment.


To bolster that point further, commercialisation of spirituality thrives due to our deeply ingrained internalised capitalism, which is relentlessly reinforced throughout our lives. We are conditioned to believe that we will be rewarded for our hard work, but the question arises: what does "reward" truly mean? Capitalism has sold us the myth that monetary wealth and material possessions are the ultimate rewards. This notion gaslights individuals into thinking that if they do not possess abundant material wealth, it is a clear indication that they are not working hard enough. This toxic belief undermines the struggles of those who work tirelessly, often putting in 50-hour weeks just to secure a roof over their heads. It is a glaring example of how the Home Bargain, MLM spirituality engages in gaslighting, perpetuating the idea that if individuals are not happy or adequately rewarded, it is solely their fault. This toxic undercurrent disregards the systemic barriers and injustices that prevent many from attaining material wealth, creating an environment that dismisses their efforts and perpetuates the cycle of gaslighting.


It is important for individuals to recognise that genuine spiritual growth embraces questioning and personal agency, allowing for a more holistic and authentic journey towards growth. For instance, Meditation, communing with nature, and utilising the resources available on the web and in libraries are indeed cost-effective ways to engage in spiritual practices. They provide opportunities for introspection, self-discovery, and connection with the world around us. Even if one chooses to invest money, it is essential to conduct thorough research and seek recommendations to ensure the authenticity of the practitioners and their offerings.


It's worth emphasising that many genuinely dedicated practitioners have devoted their lives to their spiritual work. These individuals often possess deep knowledge, experience, and a genuine passion for their craft. Engaging with such practitioners can offer valuable guidance and support on the spiritual path. Ultimately, the most authentic spiritual experiences often come from a sincere and personal commitment to self-exploration, growth, and connection. By embracing accessible practices, cultivating curiosity, and aligning with genuine practitioners, individuals can embark on a meaningful spiritual journey without compromising their financial well-being.


In conclusion, the convergence of commercialisation, multi-level marketing and spirituality raises important concerns regarding the potential damage to one's spiritual growth. As the commercialisation of spirituality expands, it is crucial to remain discerning and not fall prey to what can be called "Home Bargain Spirituality," where the pursuit of enlightenment becomes intertwined with material gain and hierarchical structures. Instead, we must reclaim the essence of spirituality by delving into its rich heritage responsibly, embracing genuine introspection, and fostering a connection with the profound mysteries of the universe and our inner selves. By doing so, we can navigate through the consumer-driven landscape, transcend the limitations of MLMs, and embark on a truly transformative journey of spiritual growth. Let us prioritise authenticity, self-awareness, and a deeper understanding of spirituality, ensuring that our pursuit of personal development remains true to its essence and free from the distortions of commercial interests.


I would love to know your thoughts and experiences. Comment in the box below.



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2 Comments


thank you for sharing your wisdom here, it is such an important topic that needs to be more wide spread. Maybe because I am so committed to my spiritual growth, but I have been exposed to some of these commercial offers this year, wanting to continue to invest and grow leaves you a little vulnerable it seems! Especially when navigating the world of the unseen. It has allowed me to dive further into my own journey, but I am supported by a very strong, wise, ethical and loving spiritual community that helped me to come back to myself, but I worry for more vulnerable souls on their journey who don’t have this wisdom.

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Beverley Pam
Beverley Pam
Jul 12, 2023
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Yers there are those who are vulnerable and I think the best way is to share the uncomfortable truths and experiences in the spiritual realm with the view of transparency which will give a more rounded view of the industry. thanks for the comment it’s so helpful for others to read about your experience too and I love you are going within xxx much love B xx

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